Designers JOI-Design makes travel a force for good
JOI-Design makes travel a force for good as new hotel brand THE USUAL debuts in Rotterdam.
Already the 2024 Iconic Award winner and shortlisted for two awards from SBID, The Usual Rotterdam brings to life JOI-Design’s creative vision for a fresh approach to travel through conscious ways of sleeping, eating and interaction.
Debuting May 2024, the new hotel brand is all about positive impact: biophilic FF&E designed with circular recyclability; water-saving solutions; and community-strengthening initiatives. With the aim of making conscious travel customary and a force for good, ESG and UN Sustainable Development Goals guided every design decision. Already Green Key certified, forthcoming accreditation includes BREEAM In-Use assessment of either ‘Excellent’ or, amongst the first for European hotels, ‘Outstanding’, plus application for B-Corp status once there’s enough operational data.
JOI-Design chose materials proven to have lower environmental impacts and longer lifespans: either bio-based; recyclable; made from recycled components; or reusable at the end of their lives, and therefore in alignment with the values of the circular economy. In addition, the team looked at social aspects by taking into consideration production locations and working conditions for manufacturers’ employees.
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