Virgin Hotels Opens Its Newest Hotel in London

Posted in News on 6 August, 2024

Virgin Hotels London-Shoreditch is poised to bring an unparalleled blend of heartfelt service, innovation, and personalised experiences to one of London’s most dynamic and eclectic neighbourhoods.

The 120-bedroom hotel, located at 45 Curtain Road in the heart of Shoreditch, is one of the most striking buildings in London’s East End landscape, making it the perfect fit with Virgin Hotels’ ethos and philosophy.  Its seven other luxury lifestyle hotels are also located in iconic urban locations across key cities in the US and UK.

Grand Chamber Junior Suite Bedroom

Deluxe Chamber One Bedroom Suite Clawfoot Tub

Sir Richard Branson, Founder of the Virgin Group, commented: “I’m so thrilled to see Virgin Hotels London-Shoreditch has swung its doors wide open. The UK is where the Virgin story all began, so it’s incredibly exciting to have another foothold in the city. Virgin Hotels was created to do things differently, and Virgin Hotels London-Shoreditch is no exception.”

Sir Richard’s Penthouse Flat Living Room

This also marks the start of a phased transformation of the 120-bedroom hotel, located at 45 Curtain Road, to bring iconic features of the Virgin Hotels brand to the space, including Sir Richard’s flat, its custom-designed and patented hybrid beds and the innovative Lucy app offering members of The Know a personalised experience.  The transformation will also see the hotel’s street-level lobby lounge and café become a pop-up Commons Club – Virgin Hotels’ flagship food and beverage concept where work and play intermingle – before being transformed into an exciting new space later in the year.

Lobby Lounge Bar

Junction Desk

James Bermingham, CEO of Virgin Hotels Collection, commented: “We are absolutely delighted to be opening our first London hotel  – our 17th property in the Virgin Hotels Collection. This is the beginning of an exciting journey to bring our Virgin Hotels brand to life in this spectacular building and we can’t wait to share it with our guests and create some Virgin magic in Shoreditch.

“We already have some incredible experiences to showcase alongside the highly personalised service that Virgin Hotels is known for, and there’s even more to come.”

The Hub

BIBO Bar

Virgin Hotels London-Shoreditch’s offering is further elevated by the array of existing elements and amenities available, including the vibrant Spanish restaurant BiBo by renowned chef Dani Garcia. Hotel guests will also benefit from complimentary access to the rooftop bar, swimming pool, Marlin’s Mediterranean restaurant, gym, and treatment rooms that form a sophisticated private members’ club sanctuary run by Blue Marlin Ibiza.

virginhotels.com/london-shoreditch

ABOUT VIRGIN HOTELS:
Virgin Hotels is a luxury lifestyle hospitality brand that combines heartfelt service and a personalized hotel experience inspired by the innovation and smart disruption that Sir Richard Branson’s global Virgin Group has pioneered for over 50 years. Each property intermixes a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. The current portfolio includes eight hotels – Virgin Hotels London-Shoreditch, Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, Virgin Hotels Edinburgh, and Virgin Hotels New York City, followed by Miami and Denver in 2027 as well as the launch of Virgin Residences. In addition, Virgin Hotels continues to explore hotel, conversions, and ground-up development in Boston, Los Angeles, Austin, Philadelphia, Seattle and more.

ABOUT VIRGIN HOTELS COLLECTION:
Formed in January 2023, Virgin Hotels Collection is the parent company of Virgin Hotels and Virgin Limited Edition, two award-winning and world-class luxury hospitality brands that form part of Sir Richard Branson’s global Virgin Group. Dedicated to providing guests with irresistible and unrivalled hospitality experiences across the world, while making a meaningful and positive contribution to the communities and destinations the brands operate in, Virgin Hotels Collection is already changing the luxury hotel business for good. Combining smart design, local arts and culture and creative food and beverage, Virgin Hotels delivers a vibrant and inclusive lifestyle experience showcasing the best of each destination. Virgin Limited Edition’s ultra-luxury brand delivers a portfolio of once-in-a-lifetime unique retreats, private islands and hotels, that takes its guests to some of the world’s most breathtaking sanctuaries for unforgettable experiences – including one of the most exclusive private islands in the world. The hotel brands are joined by Virgin Residences, which will create world-class residential communities for those who want the Virgin experience in their everyday lives. Under Virgin Hotels Collection, each distinctive brand comes together to redefine luxury hospitality with a truly differentiated customer experience, sense of style, fun, personalized service and of course the Virgin magic at the forefront. For more information on Virgin Hotels Collection and its properties, visit virginhotelscollection.com