WOW!house 2025: Full lineup and room concepts revealed

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Full lineup and room concepts were revealed on 10 March at Design Centre, Chelsea Harbour, London – 3 June – 3 July 2025.

WOW!house is one of the most anticipated events on the international design calendar, each year drawing more and more visitors from across the globe. The fourth installment offers exciting new ideas, fresh names and top brands who come together to deliver surprise, delight and – dare we say it? – AWE at the talented designers who conjure extraordinary rooms brimming with inspiration, education and the rare chance to experience 21 unique world-class interiors.

Since WOW!house first opened its doors in 2022, the concept has continued to evolve, reflecting the highest standards of creativity and always pushing boundaries. Prepare to be astonished by the work of designers you think you know – and discover new voices.

“WOW!house expands our global design community, celebrating creativity and opening doors to ideas, partnerships and possibilities,” says Claire German, CEO of Design Centre, Chelsea Harbour. “These designers lead the way toward living beautifully – sparking conversation, championing expertise and original thinking.”

SPOTLIGHT ON TALENT: THE 2025 LINE-UP

Design Centre, Chelsea Harbour is delighted to announce the full slate of global WOW!house sponsors and designers for 2025. Designer schemes were unveiled on 10 March at Design Centre, Chelsea Harbour revealing a diversity of perspectives with distinct golden threads running through: a shared reverence for craft, passion for collecting, cinematic sense of narrative, an eye toward cocooning and sophisticated levels of expertise. A few new key notes this year: a reimagined facade with a more classical aspect, the first-ever paint sponsor Benjamin Moore, a quintessential British mudroom and a masterclass on lighting from Kelly Hoppen CBE.

Artorius Faber Entrance Garden by Alexander Hoyle

Adam Architecture Facade by Darren Price

Cox London Entrance Hall by Victoria Davar of Maison Artefact

Fromental Drawing Room by Chad Dorsey

Nucleus Media Room by Alex Dauley

Philip Jeffries Study by Staffan Tollgård

Stark Curator’s Room by Brigitta Spinocchia Freund

Fortuny + Bonacina + Barovier&Toso Primary Bedroom by Tomèf Design

House of Rohl Primary Bathroom by 1508 London

Treasure House Morning Room by Daniel Slowik

Perennials and Sutherland Courtyard by Goddard Littlefair

Sims Hilditch Courtyard Room by Emma Sims-Hilditch

Casa Branca Bedroom by Alessandra Branca

Samuel Heath Bathroom by Laura Hammett

Visual Comfort & Co. Living Room by Kelly Hoppen CBE

Dedar Library by Pirajean Lees

Drummonds Powder Room by Nicola Harding

Benjamin Moore Dining Room by Peter Mikic

Shepel’ Home Bar by Toni Black of Blacksheep

Hector Finch Snug by Thurstan

Lopen Joinery Kitchen by Ben Pentreath Studio

McKinnon and Harris Garden Terrace by Randle Siddeley

ROOM SCHEMES: BIG IDEAS AND ATTENTION TO DETAIL

Artorius Faber Entrance Garden by Alexander Hoyle

English gardens touch all our senses, evoking memories and creating new ones as fleeting as peak bloom. In a new space for this year’s WOW!house, Hoyle encapsulates how the natural world, shaped by human hands, delivers wonder and delight, pairing inventive planting with the finest British stone and garden antiques. It’s a little slice of heaven that paves the way for our journey.

Adam Architecture Façade by Darren Price

We open with a bang. This commanding multi-dimensional façade gives WOW!house a whole new sense of arrival, cleverly eliciting the initial ‘WOW!’ that heralds what’s to come. A progressive experience, each step forward reveals new layers of design, creativity, and craftsmanship. This contemporary interpretation of Georgian architecture demonstrates that the enduring principles of Classicism remain as relevant, inspiring, and enjoyable today as they were 250 years ago – and serves as a prelude to the world beyond, a threshold between past and present. Welcome in!

Left: Adam Architecture Façade by Darren Price. Right: Cox London Entrance Hall by Victoria Davar of Maison Artefact.

Cox London Entrance Hall by Victoria Davar of Maison Artefact

Step inside and feel your spirits soar. A massive oak leaf chandelier spirals upward and signifies the optimism and creativity fueling this collaboration. “The English oak is such a classic symbol,” Davar says. “The idea that great things come from small beginnings, that ‘mighty oaks from little acorns grow’, is very much at the heart of this project.” Inspiration from iconic artists – Cy Twombly at the Villa di Monserrato, Jean Cocteau in Villa Santo Sospir, Picasso at Château Grimaldi in Antibes – and pioneering patron Peggy Guggenheim sets the stage for a flourishing of contemporary work by makers and creators from our United in Design directory alongside Cox London’s refined creations.

Fromental Drawing Room by Chad Caleb Dorsey

Fromental Drawing Room by Chad Caleb Dorsey

Relaxed luxury is Dorsey’s touchstone – and that’s the vibe in a space he envisions as a timeless Arts and Crafts Drawing Room turned social club. Abuzz with piano music, conversation, and cocktails, Dorsey’s design builds bridges, connecting people from diverse backgrounds and linking the British and American Arts and Crafts Movements. With offices in Dallas and Los Angeles, Dorsey’s residential clients include celebrities and professional athletes while hospitality projects include the Auberge Resorts Collection. His first book, published by Assouline, launched in February.

Nucleus Media Room by Alex Dauley

Nucleus Media Room by Alex Dauley

Date Night. The children have flown the nest, and home has become a couple’s retreat – elevated, sensual, relaxing and opulent with more than a hint of drama. Long days end with evenings spent in soft cashmere loungewear, listening to soul and jazz, curled up on the sofa, rum cocktail in hand. A heady scent of oud and spice fills the air in a cocooning sanctuary, where Netflix and chill are the order of the day – and Nucleus’ state-of-the-art technology smooths all rough edges. Nestle in with your favourite person, home and love, far from the fast pace of life.

Phillip Jeffries Study by Staffan Tollgård

Phillip Jeffries Study by Staffan Tollgård

The red thread of this restorative retreat is Functional Sculpture. Each piece – be it furniture, lighting or architectural detail – is thoughtfully designed to serve its purpose while also standing as a work of art. Principles of Scandinavian design inform the work of Tollgård, a Stockholm-born, Inchbald-trained creative whose background in making feature films and documentaries informs his approach – and coheres to the storytelling and connections inherent in Philip Jeffries’ bold, brave wallcovering.

Stark Curator’s Room by Brigitta Spinocchia Freund

We are delighted to introduce a new room typology for this year’s WOW!house: the Curator’s Room, inspired by the idea of giving voice to objects, whether singularly or in conversation with each other. That process is the key to Spinocchia Freund’s curatorial approach to design. She searches out extraordinary finds, whether antique treasures, contemporary collectible furniture or bespoke pieces where her studio collaborates with artists to create something new. With the finest craftsmanship and keen curiosity, we can’t wait for this designer to take us on an adventure.

Left: Stark Curator’s Room by Brigitta Spinocchia Freund. Right: Fortuny + Bonacina + Barovier&Toso Primary Bedroom by Tomèf Design

Fortuny + Bonacina + Barovier&Toso Primary Bedroom by Tomèf Design

Collaborating with three leading heritage brands inspired Tomèf Design’s Tommaso Franchi to celebrate the excellence of Italian craftsmanship in this modern interpretation of an elegant Venetian hotel suite. Layer upon layer of detail, colour, pattern and texture combine in a deep and warm palette of burgundy and ruby with gold, amber, brown, black and greens, reminiscent of the sludgy luminous canals that traverse La Serenissima, the floating city – perhaps the most romantic in all the world.

House of Rohl Primary Bathroom by 1508 London

House of Rohl Primary Bathroom by 1508 London

Reflection (calming), ritual (purity) and reverie (escapism) are the guiding principles behind this oasis, drawing from the range of cultures and rich heritage that inspire 1508 London, a global studio. Watery reflections, metallic accents that capture light, organic forms and tactile materials such as plaster walls, patterned floors and artisanal furniture all contribute to the tranquil yet dynamic atmosphere of this intimate environment. Refined sanitaryware selections and collaborations with craftspeople complete a generative space for physical, mental, spiritual and emotional wellbeing.

Treasure House Morning Room by Daniel Slowik

A Room for a Collector. The presiding spirit here is someone like Richard Wallace, whose London home Hertford House remains as the Wallace Collection. Here, antique pieces from the trove of dealers in the renowned Treasure House fair marry with Slowik’s own ‘Nuthall Temple’ collection of fabric and furnishings. Working in the tradition of English Couture, a design thread that runs from William Kent in the 18th century to John Fowler in the 20th century, Slowik’s signature attention to craft and detail, honed during his time at Sibyl Colefax & John Fowler, finds expression in this space devoted to that great enrichment to life, which is the appreciation of beautiful things.

Sutherland Perennials Courtyard Terrace by Goddard Littlefair
Forward thinking and sophisticated, Martin Goddard and Jo Littlefair are known for some of the world’s most iconic hotels and residences, from Raffles London at The OWO to The Four Seasons Istanbul at Sultanahmet. This terrace grew from a boutique hotel they recently designed in Marbella, where Andalusian gardens, Moorish architecture and North African influences weave together to form a sanctuary of calm. Enhanced by innovative technologies, the central courtyard offers a transportive moment to stop, breathe and soak in tranquility.

Left: Sutherland Perennials Courtyard Terrace by Goddard Littlefair. Right: Sims Hilditch Courtyard Room by Emma Sims-Hilditch

Sims Hilditch Courtyard Room by Emma Sims-Hilditch

Think muddy boots and dogs, sports gear, cutting flowers and rinsing garden vegetables. The back of house gets its moment in the spotlight, thanks to Emma Sims-Hilditch, a pioneer of the modern British country house. The space will be divided into two parts: a dedicated area for dog and welly washing and a boot room. “Our concept is to create a country house entrance and boot room that oozes fun and warmth and that is filled with character and charm,” Sims-Hilditch explains. It will incorporate antiques, fine art, bespoke Delft tiles, beautiful wall finishes and architectural detailing, showcasing how clever design can make a newly built place feel like it has always been there. This delightful space promises to be a real bow-wow-house that will offer inspiration to all who see it and be the talk of the town.

Casa Branca Bedroom by Alessandra Branca

Casa Branca Bedroom by Alessandra Branca

Living La Dolce Vita. With offices in Chicago, Los Angeles and Palm Beach, this Roman-born designer delivers a range of work from private residences to hotels, offices, and yachts across the globe, spanning California and Colorado, New York, London, Rome and the Bahamas. For the ultimate guest bedroom, she dreams up a respite – inviting and indulgent, an elevation of everyday life. Expect a heady mix of contemporary art and collectible design, plus an object lesson in the inventive use of fabrics, featuring this globe-trotting star’s namesake collection, Casa Branca. With her signature use of colour and sense of comfortable chic, Branca’s aesthetic blends “then, now and a hint of the future.”

Samuel Heath Bathroom by Laura Hammett

Samuel Heath Bathroom by Laura Hammett

“Revival: Reimagining Art Deco on its Centenary” immerses you in a 1920s bathroom, bold, rich and decadent, a lavish sanctuary. Husband-and-wife team Laura and Aaron express a balanced duality in all they do – and this project is no different. Refined and hedonistic, embracing modern innovation and traditional crafts, blending organic and manmade materials, the space offers a new take on a time-honoured style, opening dialogue and creative exchange. Launching here: an art-deco-style tap Laura Hammett designed with Samuel Heath and a bespoke vanity unit. The layered lighting scheme brings everything to life, picking out essential details and illuminating classical forms.

Visual Comfort & Co. Sitting Room by Kelly Hoppen CBE

Visual Comfort & Co. Sitting Room by Kelly Hoppen CBE

A masterclass in lighting from a household name. Hoppen’s four-decade career includes thousands of projects from private homes to cruise ships, jets and five-star hotels. Her best-selling books, high-profile partnerships, television appearances and philanthropy have inspired countless fans of her East meets West style. But it’s only a lucky few who can step into the opulent warmth of a Kelly Hoppen interior – and this year, visitors to WOW!house will have that chance. Get ready to learn from the best. Hoppen offers a plenitude of ideas for how lighting can shape space and set a tone, using various fixtures and skillfully integrated lighting to affect the ambiance, highlight architectural features and provide functional illumination that contributes to the sense of flow. Let it shine!

Dedar Library by Pirajean Lees

As a curated collection of knowledge, a library stands as a physical representation of silence, a quiet retreat from the world. Here, an unexpected narrative stems from A440 Hz — the tuning standard of musical instruments before a concert — the sound of anticipation. This emotionally charged moment filled with imagination, thrill and the wonder of new discoveries is the jumping off point for a conceptual exploration of sound and space by partners Clémence Pirajean – scion of a line of sculptors and hoteliers – and James Michael Lees, whose background is in film direction and production design. Expect the unexpected!

Drummonds Powder Room by Nicola Harding

Drummonds Powder Room by Nicola Harding

A jewel box – tented ceiling and all. Harding conjures an intoxicating atmosphere filled with colour and pattern, layering pieces distinguished by their craftsmanship and provenance with an abundance of different textures: glazed ceramic tiles, antiqued mirror, woven textiles and loose rugs. This space may be small, but the impact is over the top. With a client list that includes leading names in the music and film industry, Harding is no stranger to creative collaborations – and has a long history with Drummonds for whom she has designed the handsome vanity stand that anchors this room, proving that fantasy and function go hand in hand when quality is your guiding light.

Benjamin Moore Dining Room by Peter Mikic

Benjamin Moore Dining Room by Peter Mikic

1970s glamour meets Australian palettes. French style icon Guy de Rougemont tried his hand at fashion, furniture and art. Playful and contemporary, his look provides the spark of inspiration for designer Peter Mikic’s chic banana yellow dining room where Benjamin Moore colour provides a foundation for multicultural explorations of craft and concept, including bespoke embroidery that draws from the earthy textures and palettes of Indigenous art and Mikic’s Australian heritage.

Shepel’ Home Bar by Toni Black of Blacksheep

The Gathering Bar is the ‘new’ heart of a home, a place of warmth and welcome where connection, conversation and culture flow as freely as the drinks are poured. Inspired by the rich tradition of storytelling through family, friends, and generations of women, this intimate setting becomes a tapestry of voices woven together over time. Here, experiences are passed down, laughter is shared, and wisdom finds new ears, creating a space that feels both familiar and ever-evolving—a reflection of the stories that shape us now and tomorrow.

Hector Finch Snug by Thurstan

Hector Finch Snug by Thurstan

Clients from the Duchy of Somerset to Nick Jones appreciate Thurstan’s finely tuned design that balances comfort and character, always with a reverence for architectural heritage and surroundings. He imagines the Snug as a retreat for Hector Finch himself – a personal space for work and study – with carefully curated lighting that contributes to the cosy atmosphere. Look for unexpected juxtapositions. Old and new. Raw and refined. Limewash and silk. Antiques and textured linen. “Our guiding principle is a refined simplicity that offers a relaxed backdrop to contemporary living,” says James Thurstan. “Every detail is intentional – even when it appears effortless – and we aim for an inviting, unpretentious elegance in every project.” Quiet luxury, indeed.

Lopen Joinery Kitchen by Ben Pentreath Studio

Lopen Joinery Kitchen by Ben Pentreath Studio

A boldly coloured Greco-Gothic kitchen in the Yorkshire Dales sounds about right from a studio known for its “reverent architecture and irreverent interior decoration.” Ben Pentreath celebrates the detailing and materials found “behind the green baize door,” once the dividing line between servants and family in an English country house. With an eye toward sustainability, the studio worked with Lopen Joinery to create the least fitted kitchen possible, where each piece connects as though they were collected rather than all being designed by the same hand. That hand, however, has produced extraordinary work, from large-scale urban development to restorations of “an impossibly romantic moated house in Suffolk, two rare and idiosyncratic examples of the English baroque, restrained neoclassical houses in the north of England, as well as castles in Cumbria, Cornwall and the Highlands of Scotland.”

McKinnon and Harris Garden Terrace by Randle Siddeley

McKinnon and Harris Garden Terrace by Randle Siddeley

Celebrating 50 years of creating beautiful landscapes, Randle Siddeley brings all his tools to imagining a conservatory or orangery, inspired by the exotic luxury of the ‘Palm Court.’ An opulent setting filled with lush planting and surrounded by ornate trelliswork, this is a ‘sensuous haven’ where the formality of traditional interiors gives way to a more relaxed elegance. “The orangery should be a retreat – an immersive escape where one can pause, entertain and reconnect with nature,” Siddeley says. Bespoke McKinnon and Harris furnishings seamlessly complement the landscape design. Rising stars Studio Miaki are collaborating on style, introducing accents of colour and pattern with a sense of playfulness. This is a gathering spot that exudes escapism – perfect for entertaining, indulging in the traditions of high tea, or sipping a signature cocktail—perhaps even two!

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THE POWER OF SCENT

Jo Malone London adds an exciting dimension to the immersive experience, partnering as the official scent sponsor for WOW!house 2025. In February, WOW!house designers were welcomed to Jo Malone London’s townhouse in Marylebone for a scented experience to select home fragrances to add a new narrative to their spaces, enriching the emotional connection and enhancing a home’s ambience. Unique scent-focused tours of WOW!house will be a new offering throughout the month of June, engaging all the senses.

“Scent has the power to transport you instantly to a moment in time or elicit a feeling. A space can be immediately comforting should it be linked to a nostalgic scent or a fragrance note associated with relaxation such as lavender. I see scent as an extension of the aesthetic of the home, something to be considered in interior choices like colour as it helps create a desired atmosphere for a room. Be it a fresh and zesty scent promoting cleanliness, a gourmand scent in a kitchen mirroring food scent, or a warm scent in a living room to be cosy and inviting.” – Céline Roux, Jo Malone London Head of Global Fragrance Development.

PRO TIPS: LEANING INTO TECHNICAL EXPERTISE

Their work often goes unnoticed but is always keenly felt. Cutting edge lighting design and audio-visual elements enhance the experience of a space in essential ways – almost without your noticing, until something goes wrong. That’s why technical experts are an interior designer’s secret weapon. Often artists in their own right, experts such as Durgesh Shah of Nucleus and lighting designer Sally Storey are available to press for interviews and on select tours, sharing their wealth of knowledge.

COLOUR: TRENDS IN THE MAKING

For the first time ever, WOW!house has a paint sponsor. In addition to sponsoring a room of its own, Benjamin Moore will bring colour into every space in the house and designers will share their vision for the palettes that resonate now.

CHARITY PARTNERSHIP: A CONTINUED COMMITMENT

WOW!house is committed to the idea that design is a force for good. The 2024 partnership with United in Design (UID) will continue for WOW!house 2025. UID was founded by interior designers Sophie Ashby and Alex Dauley to deliver an equal opportunity pathway for entry into the interior design industry for people from black, Asian, ethnic minority and socio-economically disadvantaged backgrounds. A portion of each WOW!house ticket and funds from the opening-night gala go towards the work of the charity, including supporting its Career Pathway Programme, offering year-long internships, personalised coaching and workplace access to create opportunities for underrepresented talent.

FOCUS ON CRAFT

Via the relationships that the Design Centre has built with QEST (the Queen Elizabeth Scholarship Trust), United in Design and more, WOW!house promotes the important cultural heritage of craft. This network provides valuable introductions between artisans, artists and designer-makers and the interior design profession, and these partnerships will be strengthened further in 2025.

Design Centre, Chelsea Harbour has also underwritten a specialist United in Design guide that shines a spotlight on diverse designers and makers doing outstanding work.

SUSTAINABILITY

The concept of conscious creativity is central to WOW!house, with materials including fabric, walling and carpets repurposed or returned whenever possible. Many WOW!house rooms will have second lives, as they have in past years. To name a few: Tim Gosling’s 2023 library that now lives in his French chateau, Benedict Foley’s 2024 fabric reimagined as fashion in the Sanderson headquarters at Voysey House, Alidad’s Legend Room all sold to clients or returned home – and more.

EVENT PROGRAMME

The full WOW!house experience includes a programme of events that expands visitors’ understanding of the meticulous rooms and allows them further access to the designers’ processes and perspectives.

WOW!talks: Meet the designers and brands and hear at first-hand their highly creative approach to their WOW!house rooms.

WOW!house Tours: Tours of the WOW!house are included in the ticket price, with tours at 11am and 2pm.

TICKET INFORMATION

The first release of tickets is available until so take advantage of early bird prices now. A percentage of ticket sales supports WOW!house 2025’s charity partner, United in Design.

Early Bird Tickets from £8 (first release until 21 March):

• Individual tickets: £20
• Individual student: £8
• Weekday special: 2 for £35
• Saturday special: 2 for £25
• Studio group booking: 6 for £100
• Corporate group booking: 20 for £300

EVENT INFORMATION

To learn more about WOW!house 2025, including all the information needed to plan your visit, click HERE

Opening times:

3 June – 3 July 2025, Monday – Saturday, 10am – 6pm

Design Centre, Chelsea Harbour, London SW10 0XE

www.dcch.co.uk

NOTES TO EDITORS

Diary Dates

Press Previews:

Monday 10 March, 12.30pm: Designers and room sponsors sketches reveal at the London Design Week 2025 press lunch

Monday 2 June, 10.30am – 12.30pm: Press morning for WOW!house

Charity Gala:

Monday 2 June: A spectacular opening party to support United in Design. Join design’s leading lights for an unforgettable evening.

About Design Centre, Chelsea Harbour

Design Centre, Chelsea Harbour in London is the world’s premier destination for design and decoration. Home to 130+ showrooms and more than 600 international brands, it is the largest of its kind in Europe and the first port of call for professional designers and architects sourcing for prestigious residential and commercial projects, as well as design enthusiasts seeking inspiration for their own homes. A thriving events programme, including WOW!house, cements its reputation as an exceptionally dynamic, thriving hub.

EVENT LOCATION

Design Centre, Chelsea Harbour, London SW10 0XE

EVENT INFORMATION

dcch.co.uk/wowhouse

+44 (0)20 7225 9166

TICKETS

Visit dcch.co.uk/wowhouse

SOCIAL MEDIA

@designcentrech

FURTHER INFORMATION

REBECCA GLEESON

Head of Public Relations, Design Centre, Chelsea Harbour

rebeccagleeson@dcch.co.uk

+44 (0)75 55507945

VICTORIA MURRAY

Co-founder, Interiors Academy

victoria@interiorsacademy.com | +44 (0)77 14765367

UK / Europe / Asia

SABINE ROTHMAN

Co-founder, Interiors Academy

sabine@interiorsacademy.com | +1 9177577795

USA / Central America