Equinox Hotels launches science-backed ‘Sleep Lab’ rooms

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In collaboration with Equinox Hotels, White Mirror Studio has developed specialised in-room rituals to enhance sleep and waking experiences, including audio and audio-visual guided breath work.

These rituals are designed to support guests’ circadian rhythms, incorporating the calming effects of red and orange light, known for their minimal disruption to melatonin production.

White Mirror is a sensory innovation studio that blends science, technology, arts and design to create transformative wellness experiences for some of the world’s largest brands. By integrating cutting-edge sensory technology and evidence-based research, the studio crafts immersive environments and unique content that fosters relaxation, restful sleep and rejuvenation – White Mirror Studio is currently helping millions sleep better every night with soundscapes for the leading mindfulness and sleep apps.

Tom + Ramy of White Mirror and Circadian Color Experience

As part of its collaboration with Equinox Hotels, White Mirror worked alongside Dr. Matthew Walker, a world-leading sleep scientist, to take sleep innovation to new heights.

“The Sleep Lab is not just an evolution of our commitment to sleep – it is the future of high-performance regeneration,” said Chris Norton, CEO of Equinox Hotels. “We have designed a first-of-its-kind experience that merges science and luxury, enabling our guests to achieve peak recovery and performance through optimised sleep.”

As part of its collaboration with Equinox Hotels, White Mirror worked alongside Dr. Matthew Walker, a world-leading sleep scientist, to take sleep innovation to new heights. With Dr. Walker’s advice and unparalleled expertise in sleep science, White Mirror has created cutting-edge sensory solutions for the Equinox Sleep Lab experience. “Our shared mission is to deliver rituals that facilitate deeper, more restorative sleep and smooth transitions from sleep to wakefulness, addressing the global sleep problem that affects a third of adults,” explained Tom Middleton, Co-Founder, White Mirror Studio.

One of the innovations is the development of a gentle wake-up soundscape. This unique audio ritual gradually eases guests from sleep to alertness, avoiding the disruptive shock of traditional alarm sounds. By focusing on evidence-based strategies and working with Dr. Walker, White Mirror Studio is setting a new standard for sleep rituals, helping guests wake up refreshed and energised for the day ahead.

Dr. Walker emphasised the significance of the partnership, stating, “Our objective is to bring the rigour of sleep science into the hospitality space, offering an experience that is not only luxurious but also scientifically validated. Sleep is the foundation of human performance, and The Sleep Lab offers guests an unparalleled opportunity to enhance their health, cognition, and overall well-being.”

Katie Tardif, Brand Director, Equinox Hotels, added: “It’s been a pleasure to work with White Mirror on the development of the Sleep Lab — their expertise in sensory health and immersive audio and visual content has helped bring our vision to life. The Sleep Lab represents the next frontier in high-performance health. By blending cutting-edge science with unparalleled luxury, we’ve created a groundbreaking experiment and experience that elevates recovery and maximises sleep for optimal performance.”

For more information, including the challenges of the project, please visit https://www.whitemirror.studio/case-studies/equinox-hotels