The Hoxton, Vienna – opens with a unique take on Austrian mid-century design

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Set in a marble-clad modernist landmark building, The Hoxton promises something completely new for locals, with its Cuban-inspired rooftop bar with unbeatable city views, glistening pool, French-by-way-of-New-York bistro, Bouvier, basement cocktail bar, 196 homely bedrooms, and exciting, atmospheric event spaces, including The Hoxton’s very first Auditorium.

Primed to show guests from near and far a less classical side of what is often considered a traditional European city, The Hoxton feels playful and elegant, with lashings of mid-century Austrian design flair, paired with The Hoxton’s signature warm and layered design aesthetic.

The Hoxton, Vienna, Austria. Above and top: Lobby. Images ©Julius Hirtzberger

DESIGN
AIME Studios is responsible for the interiors, which are inspired both by Carl Appel’s mid-century aesthetic and the iconic Wiener Werkstätte movement. The architectural heritage of the Appel-designed 1950s building served as a key starting point for the hotel’s interior design scheme, and has been carefully preserved and celebrated. The expansive, light-filled double-height lobby is framed by the original travertine-clad walls and terrazzo flooring, and dressed with ruby red sofas, statement 1950s-inspired armchairs, lush greenery, and mid-century lighting. A dramatic back-lit staircase to the rear of the lobby adds a touch of drama to the space, which was formerly home to the Austrian Chamber of Commerce. Throughout the hotel, locally-sourced vintage furniture and bespoke rugs add to the homey vibes, while bold tiling feels like a playful running thread connecting the different spaces. Sterling Art have curated artwork throughout the public spaces and guest rooms, with a different focus for each space. A bespoke large abstract botanical piece by Austrian artist, Rini Spiel, demands attention in the lobby; while an oil painting of the iconic Konzerthaus facade by local artist, Rudolf Fitz, is another hero piece.

Guestroom Cosy type

ROOMS
The 196 bedrooms come in classic Hox categories including Shoebox, Snug, Cosy and Roomy. Each guestroom shows references to early 20th-century Austrian design, from the geometric patterned curtains influenced by iconic Wiener Werkstätte fabrics, to the statement ruched headboards inspired by renowned architect Adolf Loos’ inimitable style. Rooms feel calm and inviting, with local photography and 1950s-inspired art on the walls, bold painted ceilings, warm wooden accents and parquet flooring. Bathrooms feature cool blue or glossy black tiles, warm wooden trims, grey terrazzo tiled floors and chrome fixtures. Guests will find all their Hox favourites including a Viennese edition of the Survival Guide, Roberts radio, and Blank toiletries.

Bouvier all-day modern bistro

BOUVIER
Bouvier is a relaxed all-day modern bistro that comfortably straddles the old and the new and has been brought to life by Ennismore’s Carte Blanched studio. The restaurant itself, tucked off to the right of the lobby, is a bold space with a checkerboard terrazzo floor, deep red wall panelling, 1950s-inspired custom seating, and open kitchen. Retro advertising posters hark back to iconic New York culture, while locally-sourced vintage pieces pay homage to the restaurant’s immediate surroundings. Launching at the front of the property just in time for spring, Bouvier’s sprawling, 70-cover terrace out the front with fringed parasols, tiled table-tops and greenery.

Salon Paradise underground cocktail bar

SALON PARADISE
Salon Paradise is an underground cocktail bar that captures the essence of the creative, free-spirited and experimental Beat Generation. Somewhere to escape and be entertained at the same time, guests can sip expertly crafted cocktails and soak up the atmosphere, with live music programming and a vintage 1920s Hoffmann Konzertklavier piano centrestage. Traditional speakeasies from the 1950s inspired the design of the atmospheric underground bar: a burltimber bar stands strong in the centre of the space, while corners feel cosy and snug with aged leather banquettes, textured fabrics, low ceilings, and hand-written postcards dating to the Prohibition era. Concepted by Ennismore’s F&B studio, Carte Blanched, the team worked with prominent industry figure Rory Shepherd, of Paris’ Little Red Door, for Salon Paradise’s drinks list.

Cayo Coco rooftop bar

CAYO COCO
Up top, Cayo Coco is inspired by the golden age of travel to Cuba, this is a fun and relaxed rooftop bar with a pool, open-air dining, and captivating views over the city and out to the Austrian Alps. As the elevator doors open, you’re transported to 1950s Cuba by way of its tropical interiors. A saffron-hued Bauwerk corridor and red and black checkerboard floor lead you into the main restaurant space, which is dressed with bespoke rattan furniture. Bright blue ceramic-tiled columns add energy to the space, and bright, bold artwork captures the spirit of Havana.

Cayo Coco rooftop bar

Auditorium and Pool

EVENT SPACES
Marking an exciting development for The Hoxton, Vienna will house the brand’s grandest event space to date, The Auditorium. Spread over 143 sqm, it has tiered cinema-style balcony seating, striped walls, electric blue drapes, a large floor space that can be set up in a number of ways, plus its own dedicated street entrance and two fully-stocked bars, that will help facilitate it as an exciting new destination for live music and entertainment, as well as a great option for weddings and large scale events. Classic 1950s cinema culture heavily inspired the nostalgic look and feel of the space and branding; bold colour-blocked ceilings contrast burl timber accents, a patinated metal bar front, 1950s vintage handeliers, and heavy velvet drapery. Along with curating its own events in the space — upcoming confirmed events include a Hox maker’s market and a stand-up comedy night – The Hoxton is excited to partner with local agencies and talent to programme a dynamic calendar of events that supports and celebrates the city’s entertainment industry.

The Apartment hybrid events space

The Apartment is a Hoxton staple, another hybrid events space within the building, tucked away to the right of the front desk. Set around an open pantry with a kitchen that can flip into a bar in the evening, The Apartment comprises three private rooms – the Den (41 sqm), the Conservatory (54 sqm) and the Library (32 sqm) – which can be hired individually or collectively to host everything from presentations to parties, press days and private dinners. Each of the rooms have a full AV set-up with everything you could need for plug and play hybrid meetings. The design is bold but warm and residential, and references the traditional Viennese gasthaus with its geometric tiling, clashing patterns, bespoke terrazzo floor, warm timber panelling, mohair upholstered chairs, and chrome finishes. The Conservatory, the lightest, brightest of the three rooms, opens up directly onto the terrace, making it a great space for summer events.

LOCAL PARTNERS
Thinking local has always been part of The Hoxton’s DNA, and from the get-go, it puts down deep roots in the neighbourhood by establishing long-lasting relationships to celebrate, support and showcase others in the community. The Hox Gallery – a dedicated space to showcase local emerging talent, gracing the walls of the grand central staircase – will open with local contemporary artist, Ju Schnee, who draws inspiration from AI and augmented reality for her oil paintings, exploring the synergies between traditional mediums and cutting-edge technology. For its Hox Hounds offering (yes, four-legged friends are warmly welcomed at The Hox), The Hoxton has partnered with sustainable and design-led, PINTU DESIGN, for the dog beds and dog bowls that guests checking in with furry friends will find in rooms. Created bespoke, they perfectly compliment the interiors’ colour-scheme. Bouvier, Salon Paradise and Cayo Coco are all proud to support The Gruft, an invaluable support facility for the Vienna’s homeless, with an optional €1 donation added to every bill. 100% of the money raised goes directly to those in need, helping provide a hot meal, a place to sleep, clean clothes, and a warm shower.

www.thehoxton.com/vienna

About The Hoxton
The Hoxton is a series of open house hotels, rooted in culture and community, located in key cities across the UK, Europe and North America. Each hotel is a reflection and extension of its neighbourhood, inspired by the diversity and originality of the streets that surround them. Vibrant, welcoming public spaces and exciting dining concepts mean every Hoxton is as much a destination for the local community as it is for guests.

The Hoxton, Shoreditch opened in 2006, followed by Holborn (2014), Amsterdam (2015), and Paris (2017). Global expansion saw the arrival of The Hoxton, Williamsburg (2018), Portland (2018), Chicago (2019), Downtown LA (2019), Southwark (2019), Rome (2021), Poblenou (Barcelona), Shepherd’s Bush (2022), Charlottenburg (Berlin), Brussels and Lloyd Amsterdam (2023), and Vienna (2024). The Hoxton is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart.

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